In The News
Good
business for the Earth
by George Rowand
Times-Democrat
Staff Writer
from the
Fauquier
Times-Democrat
6/28/2006

"You know, honey suffers from a lack of brands, and we've been building a brand," he stated, "and you need to set yourself apart from your competition. So, how do you do that? In my business, or any business, really, I think it's important to always have a story attached to your product. You want your customers to get a product and a story about it at the same time. So we've changed."
Many of the Stoneleigh Farms honey products now come in plastic containers, but there is a difference. This plastic is not made from petroleum.
"Most plastic is made from petroleum," Ramsey said. "And with the increasing price of oil, you're seeing a substantial increase in the price of plastic. That increase has made corn-oil based plastic a viable option for our containers. We'd been looking at it for some time."
On the surface, it's difficult to see any difference in a container made from corn oil as opposed to one made from petroleum. But there are significant differences, some good, some not so good, but they work for Ramsey because of the way he produces his product.
"You can only put low-moisture products in corn oil-based plastics," Ramsey explained. "Our honey is 17-18 percent moisture, and all our products are very low-moisture products.
"Corn oil also doesn't work well with products that are heated to 120 degrees or more," he continued. "You can shorten the shelf life of the containers if what you put inside is more than 120 degrees."
Ramsey said that because he doesn't heat his honey, the corn oil plastic containers work fine for him. And since corn oil is something that is grown and produced in America, it helps the economy in several ways; it helps farmers and frees up a reliance on foreign oil producers.
Then there is something that is appealing to people concerned about the environment. "A container made from corn oil will decompose in a landfill in about 180 days," Ramsey said, "whereas a plastic container made from petroleum may take 10,000 years. A corn-oil based product is biodegradable. You can put it in your compost."
Ramsey said that to make it worthwhile for a plastic manufacturer, they have to make a minimum of about 10,000 corn oil containers at a time."
The change to corn oil-based containers makes one more bit of the story for a potential customer, Ramsey feels.
"We sell our honey, our honey-based soap and our honey-based shampoo at different stores in the area, and a lot of them go to people who come to visit the county," Ramsey said. "People come to the country for stories. I really believe it. So now people can go back to their urban landscapes and tell about the honey they bought that isn't heated, isn't blended from other honey from out of the area, and on top of all that, it’s in a container that isn’t made from foreign oil and will decompose quickly. It’s organic honey, and even the jar is organic.”
Ramsey said that one other part of h is business is unique. It’s the truck he uses to gather the honey in the field.
“You can tell people that the ambulance purchased in 1996 by the New Baltimore Fire Department is still trucking as a farm vehicle," he stated.
But there have been changes there as well.
"We use cooking oil to run it," he said. "It has two fuel tanks, front and rear, and we have diesel in one and cooking oil that restaurants give me in the other, and in summer, we'll run it pretty much 100 percent on cooking oil. The other seasons, it depends on how cool it is. We may blend it a bit with diesel. We think it saves us $8,000 a year in our operating costs, and the nice thing about it is that after it goes through the engine, the exhaust is mostly water. There's almost no pollution in it, and it smells better. It smells like KFC on a Friday night."
The lesson?
"It's all about innovation in local agriculture," Ramsey explained, "whether it's corn oil plastic containers or using cooking oil in your vehicle, it's about adapting to the changing economic conditions."
Stoneleigh Farms can be reached at (540) 341-7790. The Web site is www.stone-leighfarms.com.
Bee a business
Ask
a farmer: Bees make the crops
grow. Then ask a beekeeper
-- and more specifically, Phillip
Ramsey of Warrenton -- and
he'll tell you a surprising
statistic. "About
80 percent of the bees have
been killed off in the last
10 years in this country," Ramsey
said. "And two out of
every five beekeepers in Virginia
have ceased operations in recent
years, due to hives lost to
parasitic mite infestations."